Lawn collections
Three-piece unstitched lawn suits across seasonal collections.
Product brochure
Rutba.pk: Product Brochure
Our own retail store, and the reference implementation of the commerce stack it runs on.
Generated on request from the live content of this site. Nothing about it is stored ahead of time. File name Tech-Style-Rutba-pk-Product-Brochure.pdf.
A live retail store selling premium everyday essentials, and the first shop to run on Rutba Suite. Its storefront, checkout and order pipeline are tested every day by real customers rather than a demo dataset.
Commerce software you can't test in a lab
You can build a checkout that passes every unit test and still lose orders to a courier address format, a payment taken on the doorstep, or a customer who changes their mind while the rider is en route.
Rutba.pk is where those problems show up first. It is a real retail business in Islamabad with its own stock, deliveries and customers, and it was the first shop to run on Rutba Suite. Anything that breaks in the shop gets fixed in the platform.
For customers it is a curated store for premium everyday essentials. For us it is the most honest test the commerce apps get.
| Storefront | Server-rendered Next.js 16 with Tailwind CSS |
|---|---|
| Checkout | Express and full-address, with cash on delivery |
| Fulfilment | Rider app with live status and buyer messaging |
| Back office | Online stock and orders in Rutba Suite |
One storefront for every shop.
The storefront is the shared storefront app of Rutba Suite, and Rutba.pk is its first tenant, so a fix made for this shop reaches every shop on the suite. Until September 2026 the shop ran on Rutba ERP, the open-source generation before it.
The store
What Rutba.pk sells
A curated catalogue of contemporary and traditional Pakistani fashion, beauty and accessories.
Stitched & ready to wear
Two and three-piece stitched ensembles, plus wash-and-wear fabrics.
Fancy & designer-inspired
Occasion pieces for weddings, Eid and formal events.
Abayas & modest wear
Everyday and occasion abayas alongside the main clothing range.
Handbags & accessories
Bags and accessories to finish an outfit, merchandised alongside it.
Beauty & fragrance
Cosmetics and perfumes, including body sprays and mists.
Platform capabilities
What the commerce stack does
The same capabilities are available to any business on Rutba Suite's commerce apps.
Product catalogue
Categories, collections, variants and multiple images per product, sortable by featured, newest or price.
Content management
Page authoring, product groups, CMS sections and SEO defaults through the Rutba CMS module.
Sale offers & promotions
Offers applied at the catalogue and cart level and surfaced across the storefront.
Stock and orders
The online shop keeps its stock and orders in the suite, in the same database as its back office. The till in the shop still runs on a Rutba server on the shop's own network, and the two do not share stock live yet.
Customer accounts
Order history, tracking and returns through the customer portal.
Rider delivery
Delivery offers, assignment, live status updates and direct buyer messaging from the rider app.
Payment verification
Cash-on-delivery reconciliation and payment verification workflows before an order is closed.
Returns
Returns handled as a first-class stage of the order pipeline, not as an exception path.
Social merchandising
Compose social posts with live product previews straight from the catalogue.
Order journey
From browse to doorstep
Every order moves through a state-machine chokepoint, so a stage can never be skipped by accident.
Browse & add to cart
A server-rendered catalogue with filtering and sale offers, fast on the mid-range phones most customers actually use.
Checkout
Express checkout for repeat buyers, or full address capture for new ones, with cash on delivery supported end to end.
Order processing
The order enters the stage-based pipeline: verification, picking, packing and label printing against live stock.
Rider assignment
A delivery offer goes to riders; the accepted run appears in the rider app with buyer contact and status updates.
Delivery & payment
Cash is collected on delivery and reconciled through payment verification before the order closes.
After the sale
Tracking, returns and account history in the customer portal; the movement posted through to stock and accounts.
Stack
What it runs on
| Storefront | Next.js 16 with server-side rendering, styled with Tailwind CSS. |
|---|---|
| Back office | Rutba Suite: stock, orders, rider, CRM, CMS and accounting apps, in the shop's own tenant database. |
| API | Rutba Core, the suite's own backend, serving every shop on the suite. |
| Media | Product images are kept in the shop's own storage on the suite. Older ones are still served from images.rutba.pk, a Rutba Media FileServer origin. |
| Order mail goes out from the shop's own sender address through the suite's mail server, and campaigns are wired to Rutba MTA. | |
| Payments | Cash on delivery, with payment verification and reconciliation workflows. |
| Operating base | Islamabad, Pakistan. |
Related
Other products
Rutba Suite
The suite the shop runs on.
Media FileServer
Serves the store's older product images.
TrustList
Discovery and reviews for B2B software buyers.
Contact
Talk to us
Tech Style Ltd is a UK technology company building enterprise software, procurement intelligence and AI platforms. Tell us what you are trying to do and we will tell you honestly whether we are the right people for it.
| This document online | www.tech-style.co/product-rutba-pk |
|---|---|
| Website | www.tech-style.co |
| Enquiries | hello@tech-style.co |
| Products | www.tech-style.co/products |
| Partner programme | www.tech-style.co/partners |
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