Rutba Marketing Available
Build mailing lists, send one-off and recurring campaigns, and schedule social posts to every connected account, all against the same customer records your sales team already maintains.
Why Rutba Marketing
A campaign tool that cannot see your customer data sends the same email to a prospect and a ten-year client. Rutba Marketing runs on your CRM records, so segments are real, unsubscribes stick everywhere, and the results land back on the contact who converted.
Marketing teams running email and social together
E-commerce brands with lists to nurture
Anyone tired of exporting CSVs between tools
The apps Rutba Marketing unlocks
One listing, 3 applications, all on the same customer record, catalog and books as the rest of the family. Where an app is at a different stage from the listing, it says so on the card.
Campaigns
Mailing lists, templates, audiences from CRM segments, one-off or recurring sends, and delivery reporting: email marketing end to end.
Social
Write a post once, schedule it to your connected accounts, and answer the replies in one place.
Affiliate Program
Early accessThe back office for promoters: applications with due diligence, approval and suspension, agreements for each kind of promoter, codes and referral links, earnings and their sign-off, payouts and the program settings, with the application form and each promoter’s dashboard on your own shop.
Built: applications and review, promoters and agreements, codes and referral links, redemption at the web checkout and at the till, an insert-only ledger, payouts with statements, fraud flags, and notices to promoters when something happens. Once the return window has passed, a manager signs off each sale’s earnings with the checks in front of them (paid in full, the money confirmed, delivered, no open return or damage claim), and only then do they clear; a shop can turn that step off. The shop can also publish discount codes of its own, and when a promoter shares from the shop, the link carries their referral or the code they chose. Each shop switches the program on in its CMS, once it has given a member of staff the affiliates role, had its agreements reviewed, and set its allowance and the accounts the program posts to. Two of the nine planned fraud checks, and uploading evidence with an application, are still to come.
What you can do with it
- Segments built from live CRM data, not stale exports
- Drag-and-drop email templates
- Campaigns sent once or on a repeat: hourly, daily, weekly or monthly
- One post scheduled to every connected account, and the replies answered in one place
- Posts made from a product, carrying the product’s link
- Opens, clicks, bounces and unsubscribes recorded for each recipient
Pricing
Indicative pricing as published on rutba.io, where subscriptions are managed and billed. Paying yearly takes 20% off. Talk to us for volume or migration terms.
Starter
$11 per user / month
Email campaigns for a growing list.
- Up to 10,000 contacts
- Email campaigns
- Basic templates
- 2 social channels
- Sending runs on your Rutba Send volume, and Free covers 3,000 emails a month
Growth
$27 per user / month
Automation and social, running together.
- Up to 100,000 contacts
- Recurring sends
- Unlimited social channels
- Video studio for social posts
- Campaign analytics
- Sending runs on your Rutba Send volume, so a 100,000-contact send needs a Send plan that covers it
Enterprise
Custom annual contract
High volume, dedicated deliverability.
- Unlimited contacts
- Dedicated sending IPs
- Custom integrations
- Deliverability review
See Rutba Marketing in your business
Buy it on rutba.io, or talk to the team that builds and runs it. Works well with Rutba CRM, Rutba Send, Rutba Social, Rutba Studio.